Wearing Denim for a Cause
September 29, 2008
Ketchikan, Alaska - October 3rd won't be any ordinary casual
Friday at Ketchikan Indian Community (KIC) offices. The denim
worn on this day will not only be worn for comfort, but it will
also make a powerful statement for an important cause. As Lee
National Denim Day moves into its thirteenth year, KIC is gearing
up to participate in this grassroots program which has raised
more than $70 million for breast cancer research.
Participants at KIC are being encouraged to wear denim in exchange
for a $5 donation to the Women's Cancer Programs of the Entertainment
Industry Foundation (EIF). Funds raised support some of the most
promising treatment and early detection research in the country,
as well as the grassroots advocacy work of the National Breast
Cancer Coalition according to information provided by Geri Kelly.
"We're always looking for interesting ways for our employees
to get involved in fundraising activities," said Debbie
Patton, General Manager. "Lee National Denim Day is easy
and fun to do. Everyone gets to wear jeans to work in exchange
for a $5 donation and the money helps fight breast cancer, a
cause that is very important to many of our employees."
"Every year we are inspired
by the number of people at thousands of organizations across
the nation who join us in wearing denim on Lee National Denim
Day," said Liz Cahill, Vice President of Marketing Communications
for Lee Jeans. "The money they're raising will be used to
advance some of the most promising breast cancer research in
the industry and we can't thank them enough."
"When Denim Day began, we wanted to do something to fight
breast cancer, but we didn t know the kind of impact this grassroots
program would have," said Liz Cahill, Vice President of
Marketing Communications for Lee Jeans. "We are thrilled
about the important, collaborative research supported by Denim
Day donations, and we hope the millions of people who have united
together and helped raise funds the past 12 years continue this
journey with us because the advancements being made are so promising."
On the Web:
EIF's Women's Cancer Programs
The Entertainment Industry Foundation (EIF), as a leading charitable
organization for the entertainment industry, has distributed
hundreds of millions of dollars to support charitable initiatives
addressing critical health, education and social issues.
Lee Jeans - Lee Jeans founded
Lee National Denim Day®, one of the largest single-day fundraisers
for breast cancer.
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