Lick Three Times, Then Bite?
By Suzan Thompson
August 01, 2006
Recently I noticed a line of clothng at our local Wal-Mart, which
appears to be marketed for pre-teen and teenage girls. One low-cut
tank top had "Lick 3X, Then Bite," printed across the
chest. Another skimpy top was labeled "Juicy." A third
had "Kiss My BooBoo" written across the bosom. Tiny
cartoon characters, sticks of gum, and candy are artfully faded
into the background of this clothing, in an apparent attempt
to justify the messages as commercial, rather than sexual.
Several months ago, I spoke with several clerks, and an assistant
manager, and left a note for the store manager when I saw other
lines of clothing with similar messages on them. (For example,
"Hot Chick" and "My Boyfriend's Out of Town"
spelled out in rhinestones on shirts which were sized for six-to-eight-year-olds.)
The employees I have spoken with tell me that the local Wal-Mart
has no control over what stock they're sent, and that these decisions
are made at the corporate level. I have not spoken with a single
employee who would defend the merchandise I saw this week. They
said that they would not purchase this clothing themselves, that
they believed it crossed a line, but that they also felt they
had no control over what they were asked to sell to other people's
This type of clothing is not just tacky and in bad taste. It
is not just demeaning to children to allow them to sport double
entendres and sexual innuendo on their bodies. It is also dangerous.
Research has shown that some pedophiles justify their aberrant
behavior by saying that their young victims encouraged their
attentions, that "signals" were sent. I believe that
any child who wears a tank top emblazoned with the words "Lick
Three Times, Then Bite" is a pedophile's dream. I believe
that any adult who purchases this type of clothing for their
child, or who allows a child to keep it when she buys it on her
own, is putting that child in harm's way. In my opinion, any
corporation which purchases and distributes this clothing nationwide
is contributing to the problem and putting children at risk.
Since our local store apparently has its hands tied, complaints
to the President and CEO of Wal-Mart, Inc can be directed to:
Mr. Lee Scott, President and
Wal-Mart Stores, Inc.
PO Box 116
Bentonville, AR 72712-9956
Ketchikan, AK - USA
About: "Like most people,
I'm am advocate for children and want them to be safe and happy."
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