Communicate Message of Ocean Stewardship
January 02, 2004
According to a Commerce Department news release, the artwork "Sustainability: It's In Our Hands" visually communicates the marine conservation and fisheries management missions of NOAA Fisheries. It captures both the big-picture complexity and individual responsibility of stewardship that all Americans share in sustaining the productivity of our oceans and in preserving coastal communities that rely on healthy marine ecosystems.
"This artwork is a dynamic and beautiful depiction of America's understanding and commitment to the stewardship of our oceans and living marine resouces," said retired Navy Vice Admiral Conrad C. Lautenbacher, Ph.D., undersecretary of commerce for oceans and atmosphere and NOAA administrator. "This new visual depiction of the agency's mission and goals will help us reach out to younger Americans while increasing the public's awareness of government's role in maximizing the social and economic benefits of healthy marine ecosystems."
At a recent conference, "Managing Our Nation's Fisheries - Past, Present and Future" in Washington, D.C., Lautenbacher unveiled the artwork alongside Troll and Pyles, who were on-hand to sign posters. Framed and signed copies were presented to the U.S. House of Representatives' Committee on Natural Resources and the Senate Committee on Commerce, Science and Transportation for display in public forums on Capitol Hill.
The agency recently relaunched its web site at www.nmfs.noaa.gov with a new look developed from the artwork by Troll and Pyles, along with mousepads and refrigerator magnets, with plans to use the graphics on annual report covers, in outreach materials, and for a new screensaver. This is the first time the agency has used a piece of artwork to create an integrated image for enhanced communications with the public.
"We believe this art will help inspire people to get more involved with local marine conservation efforts, think about careers in oceanography and marine biology, and become educated seafood consumers," said NOAA Fisheries Director Bill Hogarth.
Photo courtesy NOAA
Photo courtesy NOAA
Source of News Release, Photos & Graphic: